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We provide the best course materials designed by experts’ suggestions.
Our Training comprises of:
+ Introduction: The Digital Marketing landscape
– Current trends, challenges and opportunities
– Digital Marketing Planning – a strategic approach
+ Search Engine Marketing (SEO and PPC)
+ Social Media Marketing
– The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube
+ Email Marketing
– An overview of the email marketing today; what is it best for?
– Segmenting your database: eCRM
– Increasing your open and click-through rates
– Mobile: the saviour of email marketing?
+ Web Analytics and Metrics
– On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
– Conversion funnels and conversion rate optimisation (CRO)
+ Online Display Advertising
– The online/mobile display ecosystem: media agencies, publishers and ad networks
+ Digital and the Law
– Being legal, decent, honest & truthful!
– Data and cookie legislation
– Keeping it legal: when to seek professional help
Cost
of Work
Our teachers are friendly and are intensely committed to the development and satisfaction of our students. Our students come
from all walks of life and plan to put their language instruction to different uses. Their interaction with each other in the classroom advances and
deepens the learning process.
- Group, private, semi-private and corporate training
Private classrooms - A large friendly and welcoming reception area
- Dedicated full-time teachers and staff
- Free Wi-Fi access
- Professional Certification
- Professional and qualified teachers
- Highly effective
- Fully tailored to your wishes, abilities and level
- Task-based, practical teaching and learning
- Rapid results
The Quintessential 4Media method provides tools you can use immediately to boost results, and increase impact on your team, organization, and company.
- Highly effective
- Rapid results
- Qualified Trainer